Apr 15, 2026  
2026-2027 Undergraduate and Graduate Catalog 
    
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2026-2027 Undergraduate and Graduate Catalog

COMM 449 - Message influence: Persuasive Communication and Attitude Change

(3 units)

Prerequisite: Upper-Division standing.
Examine how persuasive messages shape attitudes and influence behavior. This course explores the principles of persuasion, focusing on models of persuasion, source credibility, message variables, and receiver characteristics. Develop critical evaluation and persuasive communication skills.

Letter grade only (A-F).