MKTG 490 - Consumer Behavior

(3 units)

Prerequisites: Marketing majors, International Business majors, Entrepreneurship minors, and Marketing minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. International Business majors: MKTG 300. Entrepreneurship or Marketing minors: MKTG 300 or HCA 353. Freshmen excluded.
Using concepts from the social sciences to understand and predict consumer behavior in a marketing context. Seeks understanding of how marketing tactics may influence consumers’ choices, beliefs, and attitudes about products and services both in profit and nonprofit contexts.

Letter grade only (A-F).