Nov 24, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Baccalaureate Degree Information
  Academic Information and Regulations
  Academic Services and Campus Life
  Graduate Degree Information
  Beach EDGE
  Colleges and Departments
  Courses
  General Policies and Regulations
HELP
2024-2025 Undergraduate and Graduate Catalog

HCA 353 - Marketing for Health Services Organizations

(3 units)

Prerequisites: “C” or better in ECON 101  or ECON 300 . 
Prerequisites/Corequisites: HCA 300 . Health Care Administration majors and certificate students only. Freshmen excluded.

Development of marketing strategies and analyses in a health care setting. Design of services to include pricing, communication, distribution channels, and client motivation and services.

Letter grade only (A-F)