MKTG 465 - Business to Business Marketing

(3 units)

Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. Entrepreneurship or Marketing minors: MKTG 300 or HCA 353. Freshmen excluded.
Focus on business, government, and institutional markets. Comparison with consumer marketing. Analysis of business product/services and domestic/international marketing strategy. Emphasis on relationship management, supply chain and channel management, product/service innovation, brand equity, trade shows and personal selling.

Letter grade only (A-F).