MKTG 410 - Services Marketing

(3 units)

Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. Entrepreneurship or Marketing minors: MKTG 300 or HCA 353. Freshmen excluded.
Focus on strategic and managerial issues specific to marketing service products in industries with high service components. Services development and positioning, distribution, pricing, promotion, demand and process management, service quality and recovery.

Letter grade only (A-F).