Nov 12, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 430 - Advertising and Promotion II

(3 units)

Prerequisites: MKTG 300 , MKTG 330 , I S 301 .
Management of the promotional mix. Behavioral and data-based foundations for promotional strategies. Budgeting, allocation of promotional resources, and media models. Integration of promotional strategies into the marketing mix. Applications of information-based technologies and tools for analysis.

Letter grade only (A-F).