Nov 12, 2024  
2017-2018 Undergraduate and Graduate Catalog 
    
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2017-2018 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Advertising and Promotion I

(3 units)

Prerequisite: None.
Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization. Importance of an advertising plan, preparation of advertisements, copy and layout, media planning and application of information technology.

Letter grade only (A-F).