Jul 27, 2024

2023-2024 Undergraduate and Graduate Catalog

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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing Minor

Minimum unit requirements for the Marketing Minor program are 15 units.

Requirements

For Non-Business Students only (NOTE: the I S 301 prerequisite requirement is waived for the minor)

Take the following course:

MKTG 300 - Principles of Marketing (3 units)

12 units selected from the following courses.

MKTG 310 - Retail Concepts and Policies (3 units)
MKTG 330 - Advertising and Promotion I (3 units)
MKTG 350 - Introduction to Entrepreneurial Marketing (3 units)
MKTG 355 - Experiential Entrepreneurial Marketing (3 units)
MKTG 405 - Green Marketing and Sustainability (3 units)
MKTG 410 - Services Marketing (3 units)
MKTG 420 - Sales Management (3 units)
MKTG 430 - Advertising and Promotion II (3 units)
MKTG 437 - Digital Marketing and Media (3 units)
MKTG 450 - Professional Selling (3 units)
MKTG 465 - Business To Business Marketing (3 units)
MKTG 480 - International Marketing (3 units)
MKTG 481 - International Marketing in Selected Markets (3 units)
MKTG 490 - Consumer Behavior (3 units)
MKTG 492 - New Products/New Services (3 units)
MKTG 495 - Selected Topics in Marketing (3 units)
As approved by the department
CBA 493 - Business Internship (1-3 units)
CBA 494 - Short-Term Study Abroad (3 units)