Dec 14, 2019  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog

Business Administration, Marketing Option, B.S.


Business Administration, B.S.


Admission Under Impaction


Refer to the following website for additional impaction criteria: www.csulb.edu/depts/enrollment/graduation/nativemajor-criteria/.

Requirements


In order to graduate with an undergraduate business degree from CSULB, a student must complete a minimum of 120 units. A majority of the upper division business courses, including economics and statistics, must be completed at this university. For details, refer to the CBA Policy on Course Transfers/Substitutions.

All undergraduate students officially admitted to the College of Business Administration (all options) are required to complete all remaining lower division major requirements in a timely fashion. The lower division major courses must be completed within two academic semesters (excluding summer and winter session) to continue with the major.

All CBA majors must maintain major GPAs of 2.0 or higher. A student whose GPA in the major falls below 2.0 will be advised that they are at risk of being dismissed from the major and granted one semester to raise their major GPA(s) to 2.0. Students who do not successfully raise their major GPA(s) must meet with an advisor to declare another major or submit an appeal to the CBA Center for Student Success explaining why they need one additional semester. Students whose major GPAs remain below 2.0 after this additional semester must declare a new major.

Lower Division:


Critical Thinking Course Requirements


  • Any critical thinking course (GE category A3); I S 100  is recommended.

All business and pre-business majors shall demonstrate computer literacy and competency.


Complete one of the following:

  • Passing score (70%) on the Computer Proficiency Examination (CPE).
  • Transfer equivalent course with a "C" or better grade.

Upper Division:


Capstone Course

The following Capstone course must be taken at CSULB as a senior and after the upper-division prerequisite core courses have been completed

Completion of option requirements.

Elective courses to total 120 units.


Students are encouraged to select electives for expansion of knowledge and intellectual interests as well as for preparation for business employment.

Option in Marketing (120 units)


This option establishes that marketing is largely a social process, emphasizing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

CBA students with the Marketing option will need to take minimum 12 units of Marketing courses at CSULB.