(30 units)
The Master of Science in Marketing Analytics program offers students advanced training in digital marketing, marketing research, and machine learning and artificial intelligence (AI). The curriculum encompasses a range of highly sought-after analytical skills, including customer analytics, social media marketing, customer relationship management (CRM), new product development, and brand management.
M.S. Marketing Analytics is a STEM designated program that offers 2 tracks- full-time (1 year) track and part-time (2 year) track. For international students who are studying on a visa, they will be required to select the full-time track to maintain the enrollment needed for their visa. Classes are offered on weekday evenings at 7PM. The program requires summer session enrollment.
Application and Admission Process
Application Procedure International Applicants Information Sessions
Current CSULB College of Business undergraduate students with a 3.0 GPA or higher are eligible to apply for the MS Marketing Analytics program through our Fast Track Application process.
Program Requirements
The curriculum for the M.S. Marketing Analytics program requires 30 units of coursework. Students must maintain a GPA of at least 3.0 (B) throughout the program.
All students must complete the culminating experience, MKTG 699 during their final semester. Students must receive a “B” or better to satisfy the culminating activity requirement.
Advancement to Candidacy
To be eligible to advancement to candidacy, a student must:
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Complete 4 courses (12 units) with no grade lower than “C”.
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Maintain an overall minimum 3.0 cumulative GPA, including transferred coursework from other institutions, and a minimum 3.0 GPA in all work completed at this University.
