Marketing Minor

Take the following course:

• MKTG 300 - Principles of Marketing (3 units)

15 units selected from the following courses.

At least 12 of these units must be selected from MKTG elective courses:

• MKTG 310 - Retail Concepts and Policies (3 units)
• MKTG 330 - Advertising and Promotion I (3 units)
• MKTG 350 - Introduction to Entrepreneurial Marketing
• MKTG 405 - Green Marketing and Sustainability
• MKTG 410 - Services Marketing (3 units)
• MKTG 420 - Sales Management (3 units)
• MKTG 430 - Advertising and Promotion II (3 units)
• MKTG 437 - Digital Marketing and Media (3 units)
• MKTG 465 - Business To Business Marketing (3 units)
• MKTG 480 - International Marketing (3 units)
• MKTG 481 - International Marketing in Selected Markets (3 units)
• MKTG 490 - Consumer Behavior (3 units)
• MKTG 492 - New Products/New Services (3 units)
• MKTG 495 - Selected Topics in Marketing (1‑3 units)

• As approved by the department

• CBA 300 - International Business (3 units)

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• CBA 494A - Short-Term Study Abroad: China (3 units)

• or

• CBA 494B - Short-Term Study Abroad: Germany (3 units)

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• CBA 493 - Business Internship (1-3 units)