MKTG 699 - Capstone Project

(3 units)

Prerequisite: Graduate standing in the final 6 units of the program.
A Capstone Project that requires students to integrate knowledge and technical skills learned throughout the program. Students will work in teams to develop a research project with a client company. Students will collect data, conduct analyses, and develop marketing recommendations for the client. A written project report and oral presentation are required. A grade of ‘B’ or better is required for successful completion.

Letter grade only (A-F).