MKTG 628 - Seminar in Business-to-Business Marketing

(3 units)

Prerequisite: MKTG 500.
Marketing activities that enable a supplier company to create, communicate, and deliver value to other companies, governments and/or institutional customers. Focus on the distinctive characteristics of the business market and examine the role of R&D, service management, sales management, channel management, customer relationship management and ethics, etc. in B2B decision-making.

Letter grade only (A-F).