MKTG 450 - Professional Selling

(3 units)

Prerequisites: Marketing majors and minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. Marketing minors: MKTG 300. Freshmen excluded.
Principles and practical skills of professional selling, analysis tools for sales profession, sales roles in organization and the ingredients to succeed in professional sales, customer-oriented selling approach.

Letter grade only (A-F).