Dec 11, 2024  
2023-2024 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Baccalaureate Degree Information
  Academic Information and Regulations
  Academic Services and Campus Life
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
HELP
2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 480 - International Marketing

(3 units)

Prerequisites:  International Business majors, Marketing majors, International Business minors, Entrepreneurship minors or Marketing minors only. International Business majors: MKTG 300  and I S 301 . Marketing majors: MKTG 300  with grade of “C” or better and I S 301 . International Business, Entrepreneurship, or Marketing minors: MKTG 300 . Freshmen excluded.
The study of global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context. How to develop and present plans for exploiting global marketing opportunities.

Letter grade only (A-F).