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Dec 11, 2024
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 470 - Marketing Research (3 units)
Prerequisites: STAT 118 or STAT 108 or I S 310 , MKTG 300 with grade of “C” or better, and I S 301 . Marketing majors only. Freshmen excluded. Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.
Letter grade only (A-F).
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