MKTG 405 - Green Marketing and Sustainability

(3 units)

Prerequisites: Marketing majors, International Business majors, and Marketing minors only. Marketing majors: MKTG 300 with grade of “C” or better and I S 301. Marketing minors and International Business majors: MKTG 300. Freshmen excluded.
Applying marketing principles to understand customers’ expectations about environmental and social impacts; environmentally-friendly product strategies; green branding; social marketing; cause-related marketing; the role of marketing in social innovation and entrepreneurship; eco-labeling; fair trade, organic, and environmental certifications.

Letter grade only (A-F).