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Nov 04, 2024
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 350 - Introduction to Entrepreneurial Marketing
(3 units)
Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors and ENTR minors only. Freshmen excluded.
Marketing in an entrepreneurial context. Topics include venture opportunities, marketing strategies and marketing mix for a venture, new product/service development, marketing research for new business opportunities, business model creation and innovation, sales forecast and performance evaluation of a venture.
Letter grade only (A-F). Not open for students with credit in MKTG 355.
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