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Dec 11, 2024
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2023-2024 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 330 - Advertising and Promotion I
(3 units)
Prerequisites: MKTG majors, Pre-MKTG majors, International Business majors, Pre-International Business majors, MKTG minors and ENTR minors only. Freshmen excluded.
Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization. Importance of an advertising plan, preparation of advertisements, copy and layout, media planning and application of information technology.
Letter grade only (A-F).
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