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Apr 19, 2024
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 355 - Experiential Entrepreneurial Marketing
(3 units)
Prerequisites: Not open for students with credit in MKTG 350 and consent by instructor.
This is an experiential entrepreneurial course with a strong focus on the marketing aspect of business development. Use of state-of-the-art theory to plan and evaluate business startups. This course is the first of a 2-course sequence titled “Experiential Entrepreneurship.” The next course is MGMT 355: Experiential Entrepreneurial Management.
Letter grade only (A-F). Not repeatable for credit.
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