MKTG 664 - Qualitative Marketing Research Analytics

(3 units)

Prerequisite: MKTG 500, MKTG 665
Learning to design, collect, and analyze qualitative marketing research data the purposes of cultivating an organization’s understanding of its market. Class focuses on introducing the student to several techniques of qualitative data collection and prepares each student how to use each of these techniques in the most effective way to understand an organization’s customers and how they relate to the organization, its offerings, and activities.

Letter grade only (A-F).