Nov 23, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 600 - Seminar in Marketing Management

(3 units)

Prerequisite: MKTG 500  or equivalent and MBA standing.
Identifying and solving marketing problems. Advanced case analysis and discussion. Application of marketing principles and techniques including the use of information systems, databases, behavioral theories, financial analysis, and management techniques.

Letter grade only (A-F).