Nov 23, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 492 - New Products/New Services

(3 units)

Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300  with grade of “C” or better and I S 301 .  Entrepreneurship or Marketing minors: MKTG 300  or HCA 353 . Freshmen excluded.
New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.

Letter grade only (A-F).