Mar 28, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 490 - Consumer Behavior


(3 units)

Prerequisites: Marketing majors, International Business majors, Entrepreneurship minors, and Marketing minors only. Marketing majors: MKTG 300  with grade of “C” or better and I S 301 . International Business majors: MKTG 300 . Entrepreneurship or Marketing minors:  MKTG 300  or HCA 353 . Freshmen excluded. 
Using concepts from the social sciences to understand and predict consumer behavior in a marketing context. Seeks understanding of how marketing tactics may influence consumers’ choices, beliefs, and attitudes about products and services both in profit and nonprofit contexts.

Letter grade only (A-F).