Nov 23, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Baccalaureate Degree Information
  Academic Information and Regulations
  Academic Services and Campus Life
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 470 - Marketing Research

(3 units)

Prerequisites: STAT 118  or STAT 108  or I S 310  , MKTG 300  with grade of “C” or better, and I S 301 .  Marketing majors only.  Freshmen excluded.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.

Letter grade only (A-F).