Apr 25, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 470 - Marketing Research

(3 units)

Prerequisites: STAT 118  or STAT 108  or I S 310  , MKTG 300  with grade of “C” or better, and I S 301 .  Marketing majors only.  Freshmen excluded.
Fundamentals of marketing and industrial research as an aid to problem-solving in business. Familiarization with current industry research efforts. Data collection, interviewing, and report-generation software. Analysis of data. Project, instrument and sampling designs.

Letter grade only (A-F).