Nov 23, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 437 - Digital Marketing and Media

(3 units)

Prerequisites: Marketing majors, International Business majors, and Marketing minors only. Marketing majors: MKTG 300  with grade of “C” or better and I S 301 . International Business majors: MKTG 300 . Marketing minors: MKTG 300  or HCA 353 . Freshmen excluded.
The role of digital media (e.g., e-commerce, social media, search optimization, mobile applications, online video, gaming) in consumer behavior and implications for marketing strategies. Digital marketing metrics, analysis of online business models, and future trends in digital marketing also discussed.

Letter grade only (A-F).