Nov 23, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 430 - Advertising and Promotion II

(3 units)

Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300  with grade of “C” or better, MKTG 330 , and I S 301 . Entrepreneurship or Marketing minors:  MKTG 300 and MKTG 330. Freshmen excluded.
Development and management of the promotional mix. Promotional strategies: setting objectives of integrated marketing communication (IMC), formulating a creative strategy and designing a set of creative tactics. Budgeting, allocation of promotional resources. Integration of promotional strategies into the marketing mix. Creation of an IMC plan and pitch for a client.

Letter grade only (A-F).