May 05, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 410 - Services Marketing

(3 units)

Prerequisites: Marketing majors and Entrepreneurship or Marketing minors only. Marketing majors: MKTG 300  with grade of “C” or better and I S 301 .  Entrepreneurship or Marketing minors:  MKTG 300  or HCA 353 . Freshmen excluded.
Focus on strategic and managerial issues specific to marketing service products in industries with high service components. Services development and positioning, distribution, pricing, promotion, demand and process management, service quality and recovery.

Letter grade only (A-F).