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Nov 23, 2024
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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HM 305 - What Happens in Vegas…Consumer Behavior and the Casino Gaming Industry
(3 units)
Prerequisites: GE Foundations and Upper-Division Standing.
Consumer behavior specific to casino and gaming destinations and environments. Gaming resort development and attractions influencing decision-making. Probability and odds in games, sports, and gambling. Sex, alcohol, tobacco, food, non-gaming amenities, regulations, marketing, addiction, surveillance, and house advantage are explored.
Letter grade only (A-F). Same course as CAFF 305.
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