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Jan 30, 2025
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2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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MKTG 492 - New Products/New Services
(3 units)
Prerequisites: (MKTG 300 , I S 301 and Marketing majors only) or (MKTG 300 or HCA 353 and Entrepreneurship or Marketing minors only) Freshmen excluded.
New product and new service development process from idea generation to launch; diffusion of innovation and sales forecast of new product; market entry strategy; branding of new product; business plan for new product/service.
Letter grade only (A-F).
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