Apr 23, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Baccalaureate Degree Information
  Academic Information and Regulations
  Academic Services and Campus Life
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 330 - Advertising and Promotion I

(3 units)

Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors and ENTR minors only. Freshmen excluded.
Principles and practices of advertising. Social and economic importance of advertising and its relation to modern business organization. Importance of an advertising plan, preparation of advertisements, copy and layout, media planning and application of information technology.

Letter grade only (A-F).