Apr 23, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Baccalaureate Degree Information
  Academic Information and Regulations
  Academic Services and Campus Life
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 667 - Marketing and Sustainability

(3 units)

Prerequisite: MKTG 500  .
Topics in sustainability and marketing. Integration of profit, environment and society into marketing decision-making. Analysis and development of sustainable business situations and alternatives. Learn to develop realistic and feasible sustainable marketing strategies.

Letter grade only (A-F).