Mar 29, 2024  
2021-2022 Undergraduate and Graduate Catalog 
    
2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 663 - Seminar in Social and Digital Media Marketing


(3 units)

Prerequisites: MKTG 500. 
The role of social and digital media in marketing such as e-commerce, search optimization, mobile applications, online communication, and gaming. Digital analytics of business model, and future trends.

Letter grade only (A-F).