Apr 19, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 600 - Seminar in Marketing Management

(3 units)

Prerequisite: MKTG 500  or equivalent and MBA standing.
Identifying and solving marketing problems. Advanced case analysis and discussion. Application of marketing principles and techniques including the use of information systems, databases, behavioral theories, financial analysis, and management techniques.

Letter grade only (A-F).