Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 350 - Introduction to Entrepreneurial Marketing

(3 units)

Prerequisite: MKTG majors, Pre-MKTG majors, and MKTG minors only. Freshmen excluded.
Marketing in an entrepreneurial context. Topics include venture opportunities, marketing strategies and marketing mix for a venture, new product/service development, marketing research for new business opportunities, business model creation and innovation, sales forecast and performance evaluation of a venture.

Letter grade only (A-F).