Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 310 - Retail Concepts and Policies

(3 units)

Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors, and ENTR minors. Freshmen excluded.
Overview of the retail system. Retail decision making emphasized in relation to the constantly changing situation facing all purveyors of goods and services. Emphasis on retail management in the dual worlds of physical and virtual stores.

Letter grade only (A-F).