Apr 20, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 310 - Retail Concepts and Policies

(3 units)

Prerequisite: MKTG majors, Pre-MKTG majors, MKTG minors, and ENTR minors. Freshmen excluded.
Overview of the retail system. Retail decision making emphasized in relation to the constantly changing situation facing all purveyors of goods and services. Emphasis on retail management in the dual worlds of physical and virtual stores.

Letter grade only (A-F).