Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  The California State University
  Admission to CSULB
  Fees and Financial Aid
  Academic Services and Campus Life
  Baccalaureate Degree Information
  Academic Information and Regulations
  Graduate Degree Information
  Colleges and Departments
  Courses
  General Policies and Regulations
  Faculty and Administration
HELP
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 669 - Seminar in Strategic Planning

(3 units)

Prerequisites: MBA majors only.
The role and use of marketing research and information systems as the basis for development and implementation of marketing strategy. Case studies and/or class projects required.

Letter grade only (A-F).