Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 668 - Seminar in Consumer Behavior

(3 units)

Prerequisites: MKTG 500 . MBA majors only.
Topics in the behavioral sciences as they apply to marketing. Application of psychological, sociological, anthropological, and economic theories and models to the understanding of buyer behavior and the development of marketing strategy.

Letter grade only (A-F).