Nov 21, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 667 - Marketing and Sustainability

(3 units)

Prerequisite: MBA majors only.
Topics in sustainability and marketing. Integration of profit, environment and society into marketing decision-making. Analysis and development of sustainable business situations and alternatives. Learn to develop realistic and feasible sustainable marketing strategies.

Letter grade only (A-F).