Mar 28, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 666 - Seminar in International Marketing


(3 units)

Prerequisites: MKTG 500  and MBA majors only.
The study of global marketing theory and practice. Analysis of cultural foundations, foreign entry, local marketing, and global marketing management. Emphasis on cross-cultural differences in consumer behavior, importance of emerging markets, and public policy issues.

Letter grade only (A-F).