Nov 24, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

MKTG 663 - Seminar in Social and Digital Media Marketing

(3 units)

Prerequisites: MKTG 500  and MBA majors or MS MKTG majors only.
The role of social and digital media in marketing such as e-commerce, search optimization, mobile applications, online communication, and gaming. Digital analytics of business model, and future trends.

Letter grade only (A-F).