Apr 29, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

KIN 511 - Sports Marketing, Development, and Fund Raising

(3 units)

Prerequisites: Graduate standing and a Baccalaureate Degree in Kinesiology/Physical Education or related field and admission to the Kinesiology Graduate Sports Management Program.
Provides students with an overview of sport marketing. It presents basic marketing terminology and discusses the application of marketing concepts to the development and promotion of the business of sport.

Letter grade only (A-F).