Dec 14, 2025  
2019-2020 Undergraduate and Graduate Catalog 
    
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2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

GBA 605 - Customer Relationship Management Il

(4 units)

Prerequisites: Graduate business standing, Intermediate Microeconomics, completion of all relevant toolboxes.
Continuation of GBA 604 . Explores the interrelated activities processes in supply chain management and customer relationships management. Customer privacy (accounting, information systems, management, and marketing) as pertains to CRM formulation, implementation, evaluation, and control.

Letter grade only (A-F).