FMD 351 - Fashion Promotion and Sales

(3 units)

Prerequisites: FMD 155 and FMD 296 with a grade of “C” or better. Fashion Merchandising majors and minors only. Freshmen excluded.
Concepts, practices and procedures related to fashion promotion. Includes planning, directing and evaluating promotion activities such as visual merchandising, special events, publicity, and personal and non-personal selling.

(Discussion 3 hours)