Mar 19, 2024  
2019-2020 Undergraduate and Graduate Catalog 
    
2019-2020 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

COMM 442 - Campaign Persuasion


(3 units)

Prerequisites: GE Foundation requirements, upper division standing, and at least two GE Exploration courses. It is recommended that one be COMM 331  or COMM 335 .
Examination of persuasive communicative strategies in political campaigns inclusive of campaign speeches, commercials, news media coverage, image-building, audience analysis through polling, and fund raising.