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Mar 28, 2024
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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GBA 642 - The Innovative Organization (4 units)
Prerequisites: Graduate business standing, ACCT 615 , FIN 615 , I S 615 , MGMT/HRM 615, MKTG 615 , Intermediate Microeconomics, completion of all relevant toolboxes. Overview of innovation journey, including strategies and processes, models and methods for change, implementation, and new business-model creation; new product/service development processes, including marketing research, financial analysis, creating and managing brand identity, and strategic issues; development of an innovation plan.
Letter grade only (A-F).
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