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Mar 28, 2024
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2018-2019 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]
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GBA 640 - Electronic Commerce (4 units)
Prerequisites: Graduate business standing, ACCT 615 , FIN 615 , I S 615 , MGMT/HRM 615, MKTG 615 , Intermediate Microeconomics, completion of all relevant toolboxes. E-commerce as an integrated subject; electronic commerce business models and concepts; technology infrastructure including data communications, e-commerce security and business transaction systems; internet marketing concepts, consumer behavior, and marketing communications; ethical, social, legal, and organizational issues; e-commerce strategy and implementation.
Letter grade only (A-F).
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