CAFF 427 - Consumer Dynamics

(3 units)

Prerequisites: Students must have scored 11 or higher on the GWAR Placement Examination or successfully completed the necessary portfolio course that is a prerequisite for a GWAR Writing Intensive Capstone. (Note: The preceding prerequisite statement related to GWAR is temporarily suspended effective Summer 2025.)

Examination and analysis of consumer motivation, demand, and behavior. Consumers in the global marketplace. Exploration of individual, family, and household dynamics that influence decision making. This is an intensive writing course.

Letter grade only (A-F).