MKTG 685 - Machine Learning in Marketing

(3 units)

Prerequisite(s): MKTG 500.
Machine Learning in Marketing is the use of machine learning algorithms to uncover customer preferences, market trends, and other useful business insights. The analytical findings can be used for effective marketing communication, better customer relationship management, and improved ROI (return on investment) of marketing activities, ultimately leading to competitive advantages.

Letter grade only (A-F). Not repeatable for credit.