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Sep 07, 2024
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2024-2025 Undergraduate and Graduate Catalog
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MKTG 355 - Experiential Entrepreneurial Marketing (3 units)
Prerequisites: Not open for students with credit in MKTG 350 and consent by instructor. This is an experiential entrepreneurial course with a strong focus on the marketing aspect of business development. This course uses state-of-the-art theory to plan and evaluate business startups. It is the second of a two-course sequence titled “Experiential Entrepreneurship.” The first course in the sequence is MGMT 355: Experiential Entrepreneurial Management.
Letter grade only (A-F). Not repeatable for credit.
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