MKTG 355 - Experiential Entrepreneurial Marketing

(3 units)

Prerequisites: Not open for students with credit in MKTG 350 and consent by instructor.
This is an experiential entrepreneurial course with a strong focus on the marketing aspect of business development. This course uses state-of-the-art theory to plan and evaluate business startups. It is the second of a two-course sequence titled “Experiential Entrepreneurship.” The first course in the sequence is MGMT 355: Experiential Entrepreneurial Management.

Letter grade only (A-F). Not repeatable for credit.